• Following Aeon Co’s acquisition of Magnificient Diagraph in October 2012, Carrefour’s name was changed to Aeon Big. The acquisition was part of the group’s plans to expand its business in South-East Asia.
  • Aeon Big is now preparing for a big leap into 2018 with a new business strategy that comprise of consolidating its hypermarket chain and concentrating on a single business format.
  • The group is in the midst of closing down three outlets in Rivercity, Bangsar South and Kota Damansara to better manage its operational costs, which is expected to be completed by the first quarter of this year.
  • Masayoshi Masuda, managing director of Aeon Big, explained that there has been a change in customer behaviour which has affected the viability of some stores, attributable to the implementation of the goods and services tax and higher import prices.

Significance: The changes that have been implemented are part of Aeon Big’s long-term strategy to rebrand and reorganise its hypermarket chain to ensure higher returns while keeping daily operational costs at a manageable level.

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