As one of the fastest expanding economies, China’s exceptional growth is only overshadowed by the phenomenal boom in its e-commerce market. The astronomical rise of China’s e-commerce story is driven by its millennial and mobile-centric consumers. According to data from Analysys, China’s e-commerce market is now about three times the size of US, with total online retail sales estimated to be more than US$970 billion in 2017. Though China has already become the world’s largest e-commerce market, what we are already seeing may only be the beginning.
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