Listed on the Mainboard of the Singapore Exchange, Best World International (Best World) specializes in the development, production and distribution of premium skincare, personal care, nutritional and wellness products to its member customers.
On 23 and 24 June 2018, the group marked a new milestone with the successful conclusion of its 28th Annual International Convention. Held at Changsha International Convention and Exhibition Centre, the two-day event was attended by over 5,000 attendees including distributors, their families and VIP customers from all over the world.
In the opening address, Co-Chairman and Group Chief Executive Officer of Best World Dr Dora Hoan, spoke to distributors and customers about the business direction as well as the official launch of the group’s new franchise business model for China from 2H18 onwards. This came after Best World’s receipt of its Commercial Franchise Certificate from the Ministry of Commerce in April this year, which extended the group’s current strategy to establish its presence throughout China using mainly distributors operated outlets.
Participants of the convention were also treated to awesome performances by popular artists who took turns to delight the crowd over the two days, coupled with fascinating visual installations and fireworks.
Mr Huang Ban Chin, Executive Director and Group Chief Operating Officer of Best World, commented at the convention that China continues to be a high growth market for the group. With stronger demand for the group’s brand offerings coupled with the conversion of business model into Franchise Wholesale, Mr Huang is optimistic and expected FY18 to be able to achieve profit growth.