SI Research: Neo Group – A Likely Boost From Lunar New Year Sales?

As we gather with our friends and relatives during this Chinese New Year festive period, food catering tends to be the more convenient option to satisfy our appetite for a large group of people. At the corporate side, companies especially those that are more immersed in the Chinese culture, would also arrange to treat its employees to a feast to mark the beginning of a new year. This was often accompany by a “lo hei” ceremony, also tossing of Cantonese-style raw fish salad, in the belief of bringing in prosperity and good luck for the new year.